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Is this art? This is a question we often hear in art galleries and museums.

After all, what is a work of art? What is the work of the artist or "plastic operator"? Robert Rauschenberg said that no honest artist "produces" art. They love art. They live art. They do what they are compelled to do and what no one can stop them from doing. Basically, artists work on impulse. It's not a choice, it's a need to do things.

This need is a vehicle for transmitting information related to their mental activity. Along these lines, Marcel Duchamp went even further by defining the artist as someone capable of rethinking the world and remaking meaning through language, instead of just being a producer of objects for visual pleasure. Communication has always been present in what we call visual arts and has acquired different forms of expression and lines of thought over time.

The presence of the idea, of the concept, has often become stronger than the formal presence of the object.

In his book "What Thinks of Me Now," John Baldessari wrote that he was less interested in the form that art takes than in the meaning that the image evokes.

The works in this exhibition are the result of ideas developed over years for my own pleasure. I have now decided to present them. I appreciate the ambivalence between image and word. Both use codes to convey their message. If a picture is worth a thousand words, I can say that a word, a phrase, evokes many images in me. I think that art is, above all, in the observer's mind. In their "internal memory bank." The concept is to transfer information from one object to another memory and trigger new associations of ideas.